Today we live in a digital landscape where content is everywhere. Content exists in different forms in such a way that digital marketers use it to create interaction and communicate and impress their customers for sales or introducing products and services. But what is the reason for the growth of content marketing in the digital age? Content marketing is nothing new. Content marketing has been around for over a century in various forms. The method of content distribution in the pre-digital era was direct emails. The content was shown in forms, in the form of product descriptions and reviews, which many customers read in this way, this was for a time when Google did not exist and people needed enough information to be able to buy a product. They used to send these contents via email and millions of orders were made through this method .
Content marketing is a method that engages potential customers by providing sufficient information without forced and forced methods to sell or provide services and compels them to buy products or request services from business owners. If this is done correctly, it will be a very powerful tool in building your brand and business. Content is a strategy used by market leader brands such as Coca-Cola, BMW, B&D, etc., as well as smaller businesses and even individuals. Coca-Cola is one of the biggest brands on the planet with a huge advertising budget. This company has placed content at the center of its advertising strategy mission, which is called Content 2020. In contrast to large companies such as Coca-Cola, which invest huge costs for advertising on the web and marketing their content, there are also small businesses that collect capital in this way. Based on the research conducted in this field, small businesses have been able to achieve the best return on investment by creating content on their website and social networks and thus grow significantly in their field of work.
All advertisers need a lot of content to engage customers with fresh and relevant information. Because with the 24 hours and 7 days a week communication that you establish with customers, it makes them know that your brand is active and dynamic in this field, and for this reason, they communicate with you and cause more sales of your product or request for more services. be for you If you want to have a successful business all over the world, you must have great and fruitful ideas at the core
And in the last word, we must say that “good content is a social currency and without it, a brand has nothing to share.”
Effective content is content based on stories about the brand. Also, it must fulfill the basic business goals and pass the customers through the funnel of the sales process and persuade them to make a purchase or request a service. Successful brands place their customers at the heart of this story, and therefore they can create a better place to buy or provide services.
Thank you for your cooperation with Gil Marketing, we will talk more about content marketing in the next articles.
