First, the question arises for everyone, why is search engine optimization so important? And why do business owners spend so much? It’s simple because search engines give different website owners the opportunity to put their products, services and brands in front of a huge and growing marketing of potential customers at a given time when customers are looking for it. This is an example of an expensive and profitable marketing for investors.
The reason that most web experts believe that you should put your products and services and brand names in front of the eyes of customers and spend money in this field is due to some of the following important points:
The first point is that 70 to 80 percent of users ignore paid ads in any data search, focusing on the next results and click on the ads in front of them.
The second point is that 70% of users never go beyond the first page of search results, so there must be a way for you to be seen on the first page of Google.
How do search engines work?
Before you start optimizing your site for search engines, you need to know what makes the search engine work and how it works. It is important to know that search engines primarily provide search results for users interested in a specific field by providing timely, appropriate and high accuracy search results. Search engines are constantly researching, developing, testing and correcting methods that increase service. And they create attitudes to optimize communication and quality of results and serve users through simple queries. This means that a better search experience for users provides more credibility to the search engine and more users are attracted to it. A search engine’s users are more attractive to advertisers. Putting advertisers first makes the search engine more powerful and the search engine’s shareholders happier.
In this regard, the Internet is no different from traditional marketing networks such as television, radio, and printing commercial publications. Readers, listeners, and readers pay attention to the first ones, because these are the audiences that cause investors to advertise. On the other hand, those who do not advertise, their business does not grow. From a marketer’s point of view, search engine is a constant effort to improve Google ranking for users, which means that the best search engine is a huge source of potential prospects for advertising, and your search along with multiple attempts to reach To these standards is your SEO. But there is equally the fact that there are always changes according to your competitors and the continuous optimization process along with proper SEO is the best practice to beat your competitors.
Web optimization
In order to provide accurate, appropriate and high-quality search results to users, search engines need to collect detailed information about billions of web pages. They use automatic programs called robots or spiders, which They say Google’s crawlers, the spider looks for links and collects information on pages that have a good SEO structure. When a spider crawls on a page, the search engine stores details about the content of the text and its internal and external links in a huge database called the index. This index is highly optimized, so that it can retrieve the results for each of the hundreds of millions of requests received every day almost immediately. It’s very complicated, and while no one knows the actual number of unique web pages, some estimates put it at over 30 million pages and growing rapidly, while search engines typically index size. They do not publish theirs .
Below is a list of results that can include millions of pages that are run through search engine ranking algorithms. Special programs that are a variety of exclusive and closely guarded formulas to score a site related to the user’s original query. Then the output is stored in SERPs in order to be communicated and presented to the user. Search engines process huge volumes of searches, scanning billions of items and delivering relevant and classified results pages in a fraction of a second. From the user’s point of view, this process seems fast and simple. But in fact there are many cases. Google, Yahoo and Microsoft Live Search, Bing and other search engines run some of the most important and complex software programs in the world, so that they can meet the needs of users and through this benefit both for yourself and for users.
