As you know, having SEO content is one of the most important parts of any site. SEO content means optimizing the content that is placed on the site so that the site’s rank can be increased in search engines such as Google. The SEO process consists of three stages: internal SEO, technical SEO, and external SEO, each of which is important in some way, and content SEO is included under the internal SEO set. Content SEO means having content that follows the principles of SEO from start to finish and meets the standards related to search engines. Since the content has a great impact on the ranking of the site in Google, it is necessary to know how to write an SEO content on the website. And what should we do to have such content?
How to write an SEO content?
In order to comply with SEO content, it is necessary to know the work of the search engine in order to take tactics according to them. Below are some of the most important proven tactics in this field.
Having a keyword
The most important part of an SEO content is writing content that is written based on the right keyword. Before writing the article, you should find a useful keyword and use it throughout the article. Therefore, it is better to do the desired checks before starting to write.
Use LSI keywords.
One of the best ways to increase the ranking is to use LSI keywords. But where do these words come from? When you search for the desired keyword in Google, at the bottom of the page, some topics related to the keyword will be shown to you, and the use of these words in the text will help to improve the Google ranking of your article.
Put the keyword in the title of the article
Such a solution will help a lot to increase the ranking of the site in Google. So it is better to use the selected keyword in the title of the article.
Repeat the keyword several times in the text.
It is better to use the keyword in the text with a ratio of 2 to 5% of the entire article so that both Google gives a negative score to the article and it is used appropriately. It is a mistake to fill the target text with keywords because you tire the reader from repeating a word and lower the quality of your article.
Use keywords in titles
In the H2 and H3 titles, it is better to use keywords so that Google notices the different parts of the text written by you.
Optimize your content
Nothing will increase the Google ranking of your site as much as SEO content or quality content. To have such content, it is necessary to observe the following three points:
Length of articles
Since Google is more interested in long articles, it is good to keep your written articles around 1000 to 2000 words to get a good ranking on the first page of Google. It is very important that the number of words of your content should be chosen based on the topic you are writing because some topics require long text and some topics require shorter text.
Fluency and readability of articles
Since you are writing for the general public and not for computers, the text you want should be simple and fluent enough. Also, because you don’t know which people with what level of knowledge will enter your site and intend to read your article, it is better that the article be fluent enough so that any reader can easily communicate with it and not get tired of reading it.
Some things like observing semi-spacing in Farsi language and observing punctuation marks will help a lot in the readability of the article written by you.
Update articles
Updating the articles will make Google pay more attention to your site and will give your site a positive rating due to the importance of your article. Also, the latest version of the article is always published in Google.
The address of the article should consist of keywords
The fact that the desired post address or the URL is made up of keywords and is readable is both the right thing from Google’s point of view and increases the site’s rank, and it is more readable for users and causes them to click on the article and enter the site. This will increase the click rate of the article in Google.
Having a meta description for each article
You must have seen a 155-character description on Google under the blue link of each article, which is a summary of the article. Many sites do not comply with this and the meta description is not a summary of the intended article. Having a meta for each article helps a lot to attract the audience and in this way the click rate of the article increases.
Optimize the images of each article
The images of each article should be related to its topic in order to place a suitable image in the person’s mind. It is necessary to observe several points to optimize photos.
Having alt text
Every photo should have an alternative text or alt text so that its text is displayed when the photo is not opened. In WordPress, there is a section called alternative text for each photo, with the help of which you can write the alternative text related to each photo.
The name of the images
Before uploading, put meaningful names on the photo. It is better to include keywords in the name of the photo.
Image size
The images on the sites should be small in size to increase the site loading speed. The high volume of photos will have a negative score from Google.
Conclusion
No matter how high-quality the articles written by us are, if they are not displayed on Google, writing them is considered pointless, so it is necessary to create strong content for our site by following the mentioned SEO tips. If you don’t have background in doing this work, you can ask our experts at Gil Marketing Company to do SEO content for your site with reasonable prices and high quality.
