As we see these days, the urgency and anonymity of digital experience has a great impact on people’s lives. Hypothesizing about people is always a risky business, especially in a dynamic and fast-paced field like this, the only real way to understand the market is to conduct original research on the target audience. Until now, a lot of research has been done on the behavioral characteristics of online consumers and it is still being done. We will review the most important cases of digital consumers together below.
Digital consumers are becoming more and more comfortable with media
Many online consumers have been using the Internet for several years at this point, and while consumer demographics still favor younger people, even older users understand the Web. In an interview with the BBC in 2006, web user coach Jacob Nielsen said: “It’s like playing the piano, when you know the piano, you play it better. First people listen carefully and then they play the symphonies. “When people become comfortable with a message, they use it more effectively and efficiently, which means they’re not looking for specific content for a long time: your content needs to deliver what they want quickly.”
They want it perfect and they want it now
In a digital world where everything happens at a million miles per hour, consumers are used to receiving information from multiple sources simultaneously. Time is valuable to them, so they want the information in a format that they can scan before spending time reviewing the details. Designers and marketers must accommodate the desire for “scannability” and continuous satisfaction while offering online.
They are under control
Web media is not inactive, users are more under control in the web world. Understanding this simple truth will make your target audience engage with you, but actively tend to disconnect. We need to adapt our marketing to a user-centric, opt-in or license basis and deliver a share of real value to the customer in order to achieve positive results.
They are quirky
The transparency and speed of the Internet does not eliminate the concept of brand loyalty with the seller. Rather than wearing it down, building trust in a brand is still an essential element of digital marketing. But today’s consumers have the power to compare competing brands. How does your value share measure up to the competition across the country? Your brand identity may be valuable, but if it is not valued, you will ultimately lose.
They talk
Consumers and online users talk to each other. Abundantly, through blogs, social networks, online forums and other chat rooms, they talk to each other about their positive and negative experiences online. From a marketing point of view, this is a double-edged sword. Exploit the positive aspects and you should understand and control the incredible potential of spreading your message in cyberspace.
