What most people agree on is that websites are increasingly everywhere and you can access them anytime you want and use their products and services. If you are a digital marketer, your website is where your business is, and you may have different campaigns outside of your website that you use to reach new customers, but in the end, it all boils down to one point. It is also your website. This is the most valuable part of your actual digital marketing that you will ever have.
Choose your digital marketing methods, of which the website is one, correctly. They can be used as a valuable tool to attract your customers. We can’t stress this enough because in the uncertain and ever-evolving digital world, your site is something you need to have complete and unequivocal control over. You can change anything on your website. You can manipulate it, adjust it or manage it in any way you want, you can create solutions to track or measure website activities. You own it and it is yours, and it is the yardstick by which your entire online business is measured.
A website is a visitor-to-customer conversion engine
All digital marketing techniques have one thing in common, they are designed to drive targeted traffic to your website. This is your website that converts traffic into prospects or customers by taking numbers and turning them into something valuable and tangible in your business.
If you are a digital marketer, your website is not just an online brochure to introduce you and your services to people, but you should look at your website primarily as a visitor-to-customer conversion engine, as well as a gathering place for visitors from Ways of other digital marketing efforts you have done.
On the website, you need to provide information about your business, products and services, but always keep in mind the goals of converting visitors into customers. Everything on your website should go towards achieving these conversion goals, either directly (product and service information, ordering and online sales capabilities, sales-focused copy and invitations, inquiry forms, registration name in the newsletter, etc. or indirectly (business and brand information that builds trust, and content that encourages visitors or raises your status or reputation in the desired field of work .
The goals of converting your visitor into a customer can be anything from an actual online purchase such as a sales transaction to an online inquiry (attracting audience) to sharing an online newsletter (choice options in future marketing) or anything else for Your business is important and you consider it suitable for your customers.
Of course, you can have several goals at the same time. Your main goal may be online sales or reservations, the secondary goal can be attracting online audience and the third goal can be the options to choose users’ emails in newsletters..
It doesn’t matter what your goals are or whether the website is a low-information or brochure-type site or a large online store, it’s important that you keep them in mind when designing (or redesigning) your website. And remember that converting visitors into customers is the key to digital marketing success. The website and the experience that the user gets through it is what ultimately leads to customer attraction.
