A brand or business name is a name, term, mark, symbol or design or a combination of these, which is used to identify the goods or services of a seller or a group of sellers and distinguish these goods or services from other goods or services of competitors.
A famous brand can evoke high quality, value and other benefits for potential customers. A brand name should have a rich and clear identity. Brand identity is a set of related factors that the marketing strategists of that company choose, the brand name gives color and life to a product or service. A right brand creates trust for customers and due to the sharp increase in competitors, the right to choose by customers due to the variety of products becomes more important day by day.
Products that have a brand name are easier to promote and advertise, because the well-known brand name encourages customers to buy more. Companies have been developing and strengthening their brand in physical marketing for many years. are It was very expensive and time consuming for them, but the value of these brand names today is much more than the cost of creating them.
Brand elements
Having a famous brand is one of the factors to reach the competitive scene. The key elements of a brand include: differentiation, appropriateness and perceived value of the brand. Differentiating the product from competitors is the first condition that must be done to create a brand name, the next element in the brand name is the degree or level that the product is effective for potential customers. A brand name becomes meaningful for customers when it has a real place in his life. to find
The third factor in commercial naming, which is considered a key element, is the value of receiving the product. Even if your product is different from other products in the market and potential customers know its functionality, no one will buy it unless they get the value of that product. If a brand name is different from other competitors’ brand names and is suitable for the product, and the customer’s understanding of that product is valuable, it will surely become famous. And the buyer is satisfied with that product
.Emotional Branding vs Logical Branding
Companies use emotional attractions in product advertisements to choose a brand. These emotional attractions can play a good role in television, radio, billboards and print media. Because they target the passive mode of information acceptance by the customer, but it is very difficult to use emotional attractions on the web because customers do not have much active control on the web and do not have the passive mode of acceptance. Create and maintain the web through logical business naming practices.
Companies that use rational branding help web users change their perspective on an ad. Rather than emphasizing emotional appeals, rational commercial naming emphasizes recognizable appeals such as the services provided along with the product.
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