Advertising photography and industrial photography, a photo that is taken scientifically and with special skills, and can be used in the design of catalogs, brochures, and billboards, and generally used in printing. In advertising and industrial photography, the photo should be such that the focus of the audience is drawn to a certain part of the photo. Creating an image that encourages the audience to buy a product or use a service is one of the advantages of advertising and industrial photography. Industrial photography, like other professional photography, has a direct relationship with light adjustment, angle and artistic taste. Today, products and services without photos are forgotten very quickly, in other words, advertising photos, in addition to making products and services famous, also make them last in the mind of the audience. So advertising photography plays an effective role in presenting your products and services.
Advertising photography and its benefits
We always notice by looking at our surroundings, we live in an age that is largely influenced by appearances and the durability and impact of messages that are transmitted to humans through the eyes is much more than other senses. A good and quality photo makes the concept of online marketing much easier. In other words, the presence of a professional photo does not only increase the visit rate, but also creates trust in the customer and buys the product or requests the service. A recent research has been conducted on online buyers, which shows that 60% of consumers will feel confident when they see the product and the photo used for it, and they will be ready to buy, so if you plan to sell your products online, you must have a Get professional and appropriate from your product so that you can have the most efficiency in selling and providing your services.
Advertising photography and its types
Photography with white background
In this method of advertising photography, the advertising product is placed alone and without design and arrangement in the scope and frame of the photo, in this method of photography, the subject of lighting is effective.
Decorative photography
In this form of photography, advertising goods are designed and arranged along with other components in the framework of the image. In this way of photography, the decorative subject will have a great effect on the result of the work.
Photo montage advertising photography
In this method of photography, the internal components of the image are placed next to each other in the image by means of editing software, in such a way that various things are photographed in various places and at the end it is adjusted and modified by the software. In this method of photography, skill in having relevant software will be very effective.
Macro advertising photo
It is used to take pictures of expensive objects and products and any product that needs to show the details of that product. In this type of advertising photography, having professional and advanced lenses will have a special effect on the work result.
The difference between industrial photography and advertising photography
Advertising photography and industrial photography are called by the same name from the point of view of the audience, but they have potential differences, which we will discuss briefly. Advertising photography is a sub-branch of industrial photography and it differs from industrial photography in terms of composition and application. For example, in industrial photography, the purpose of photography is to show the product itself and everything we take a picture of to show this product with the same details. and the features that exist are used, but in advertising photography, stories and ideas are processed and prepared to attract the viewer to buy the product. In industrial photography, simple product composition, white background and non-reflective lights are used, but in Advertising photography with complex composition, apart from the desired product, different elements and accessories are used to attract the audience and customers. Also, in terms of application, industrial photography is used for books, brochures, magazines, product image galleries on websites, and it can be used to attract customers and marketing, and it is also used in advertising banners, advertising brochures, or for other uses. .
The effect of photography on increasing sales
A: Professional advertising photos stabilize the position of brands and grow and expand the target market. Advertising photography offers a special introduction of products or brands with stunning scenes. B: Advertising photos are produced using conceptual ideas and creativity in a purposeful way. P: Creative advertising photos carry a special message. It is for the audience that creates the desire to buy in the audience by using visual appeal.
Photographic services of Gill Marketing Company
In the current situation that our country is facing with the corona virus and economic sanctions, it is necessary to use suitable solutions for the growth and sales of businesses. One of the most important solutions is to use targeted and creative advertising. In order to provide effective advertisements, industrial and promotional photos will be needed to ensure the growth and development of the business by producing effective content and activities in the internet marketing sector. Without considering these important issues, any traditional business will be doomed to bankruptcy. By understanding the concerns of its customers to attract new audiences and sell more, Gill Marketing does its best to find new ways to achieve this. Introduce and implement goals. We consider it our duty to provide quality, attractive, targeted and effective advertising photography services in Rasht, and we will do our best for your success. So that you can provide the best services to your customers in your business field.
