Undoubtedly, the largest content-oriented social network in Iran is Instagram, which has provided many opportunities for business owners to sell more. You must have seen that the rest of the social networks cannot affect the sales of a collection as much as Instagram. This is due to the fact that Instagram is content oriented. In Instagram, like other social networks, pages need quality content so that they can bring success to their owners. Having a discipline to produce content will help a lot in the prosperity of your business. Stay with us to talk more about Instagram content production and its importance in business.
Introducing Instagram
The social network Instagram has 800 million active users per month, which, considering the enthusiasm of many people, it can be understood that it has completely taken the place of Facebook, and Iranians are not interested in Facebook as in the past. Instagram, with its various features, has helped a lot to make production content more attractive, therefore it is considered one of the most attractive social networks in the eyes of Iranian people. In order to produce content on Instagram, one must have a special strategy, with the help of that strategy, he can go through the stages of content production on Instagram with a regular schedule. There are several main elements for content production strategy on Instagram, which we have explained below.
Content production based on customer personality
The audience of Instagram pages are classified based on the subject in which they are active. Therefore, it is necessary to know the characteristics related to your audience and create content accordingly. For example, the audience of an entertainment page is different from the audience of a page related to SEO. The first one can be of any class and age, but the second one is a specialized page and only those who work in the field of SEO can benefit from its topics.
Each post has an appropriate time to publish
Even those who use Instagram use this social network at different times and it is more of a hobby for them. Using the Instagram insights tool, you can see the most time that your audience uses your page so that you can find the best time to publish posts and get the most feedback.
Specifying topics for Instagram content production
Categorizing topics is the most important part that you should do in relation to creating content for your Instagram page. After categorizing, you should sort them based on their popularity and then determine the number of content you should produce based on their popularity.
User interaction with the page
The impact of user interaction with your page is the most important part of any Instagram page and this is what shows the success of your page. User interaction means the amount of liking and commenting on the posts of your page, the more this amount is, the more popular the page will be, and the more successful you will be in the field you started working on. To have a popular page, it is good to take a look at the pages of your competitors to understand how their posting process is and how they have received feedback from their audience.
Types of Instagram content
There are several types of content that are used by different brands. Below are the descriptions of these several models. By reading the working process of all types of contents, you can get a proper view of the contents.
Customer-centric content
Such contents revolve around the customer. In this way, the content is prepared from a conversation with the customer or a photo of the customer while using your product. Also, such contents can be prepared in the form of a short film of customers’ opinions about your product. Many people attach great importance to the opinions of other customers to ensure the quality of the desired product. Therefore, such contents can have a significant effect on increasing the sales of your products. The important thing about such content is to pay attention to the fact that the content is not false, because once the users tell a lie, they will lose their trust in your page, and after that, they will have difficulty trusting you.
Content with the theme of defeating competitors
This content is interesting from the user’s point of view, but it can be considered harmful from the point of view of a business owner. In such contents, you turn the hands of your competitors by saying how much they profit by selling product X. If you have a healthy business, such contents are interesting and will increase the trust of users.
Product oriented content
One of the most common contents on Instagram pages is introducing products or services. In this case, you take a photo of your product and publish it on your page along with its information.
Employee-centric content
In such contents, you introduce the employees and people who work in your group and tell a short story about them. This kind of content is more suitable for schools so that they can introduce their professors with work experience and teaching background during a post so that students can be informed about the people who exist in the school in question.
Educational content
In any field you work in, it is considered important to have educational content in that field. To have such content, it is better to post a photo related to it and bring the desired training in the Instagram caption section. For example, someone who is active in selling clothes can put a post on his page with the theme of how to wash different clothes in order to advertise his page and improve the quality of his work.
Work content
This type of posts includes photos or videos from behind the scenes of your work so that users can get to know your work process better. Also, participating in exhibitions or any events related to your field of work can have a significant impact on increasing user interaction with your Instagram page.
Conclusion of Instagram content production
As you read in the text, Instagram is currently the best social network among Iranians. Therefore, it is good to have an Instagram page to show more of your brand name and use quality Instagram content production to increase the popularity of your page to attract more audiences to your brand. To do this, you can ask our experts for help.
